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Statistics2019-12-14T15:24:14+02:00

Visitors Statistics

60%

Pharmacy Owners & Staff

15%

Governmental Pharmacists

12%

Fresh Graduates

8%

Wholesalers

5%

Employees of Pharmaceutical Companies

Visitors Interests

It was essential to conduct a market research to be able to test and gather information about targeted audience and their perceptions and needs out of such event.
A structured questionnaire developed and selected a random representative sample that covers main targeted audience and areas all over Egypt.
The Study outcomes were as the following:

76%

Discounts, promotions & bonuses

80%

Knowing the new products in the field of medicine & cosmetics

53%

Direct communication with the companies’ marketing teams

65%

Developing, renovating & shopfitting their pharmacies

48%

Seminars, workshops & training sessions

35%

Samples & giveaways

12%

Franchies opportunities

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